Not sure about you, but one of the love languages I share with my gfs is DM’ing one another posts centered on self-improvement and self-care:

Therapists have recognized this trend and acted in good faith on their own saying of “meeting the client where they are”. In the past year, there has been an influx of therapists setting up shop on both Instagram and Tik Tok, joining a growing cohort of wellness influencers leveraging social media to discuss mental health.

Their content ranges from guides on embracing imperfection, self-care, “growth mindset,” and attachment theory, to strategies for combating impostor syndrome and trauma. Sometimes they’ll host Q&As with their followers or even livestream a practice therapy session. The goal is to make therapy approachable and inviting, debunking the myth that therapy is shameful.

As of 2019, the average mental health treatment can cost up to $300 per 45-minute session and is primarily out-of-network. Through social media, therapists strive to normalize stigma through sharing tools to promote self-soothing and wellbeing - all for free.

Surely, with much of the world under shelter in place and alone with their thoughts, these accounts can be a temporary bridge towards sanity amidst the anxiety-inducing pandemic, especially for those who can’t afford their own therapist. To that end:

❤️ For those of you who might not be able to afford a therapist right now or just need more self-care content on your feed..

I’ve put together a spreadsheet of 100+ Instagram and TikTok therapists with 50k+ followers.

You can sort by focuses like relationships, minorities, sexual identity, trauma, eating disorders, etc.

Indeed, Instagram has noted this trend with recently launched Guides for recommendations, starting with wellness and COVID-19. Similar to Twitter threads of other twitter threads, Guides enable one to aggregate several Instagram posts and videos with tips, commentary, and advice into a single place. @heads_together, a mental health group, uses Guides to remind viewers to be kind to each other, practice self care, and talk about how they feel.


Although Instagram is building features to support therapists, could there be room for someone to do it better? The unbundling and “verticalization” of Facebook and Instagram is a trend that has been noted by a16z. Communities that serve a specific vertical can create a user experience and business model that’s much more tailored to the unique attributes of that vertical. For example, communities like The Mighty, Myhealthteams, and Wana all cater to people undergoing chronic mental and physical conditions.

In putting on my product hat, it’s been fun brainstorming what a much more customized community for mental health influencers and therapists could look like:

If anyone wants to brainstorm this with me, please feel free to reach out! 💡

🗞 news in the m-health tech space  

Mindstrong (SF) raised $100M in Series C funding led by General Catalyst.

Vida Health (SF) raised $25 million in new funding led by Ally Bridge Group to meet the increased demand for mental virtual care.

Intellect (Singapore) launches CBT-based therapy app that transforms conventional face-to-face therapy into bite-sized modern self-therapy sessions.

According to SensorTower, downloads of mental wellness apps surged by 2M in April vs Jan amid COVID-19:

Top 10 English Language Mental Wellness Apps Worldwide by Downloads for April 2020